Technology Sucks

Selecting the right suite of tools is a never ending game of tag. Few technology systems are designed to work together.

Check out some of these Broker technology options and take our survey below.

backend broker management

Backend Brokerage Management



  • Cost Structure: “brokerWOLF”, Unavailable
  • Key Benefits/Functionality:
    • Tracking of all trade, a/r, a/p, agent expense and commission.
    • Reconciliation of the General Bank Account.
    • Preparation of Government remittance for GST/HST.
    • Analysis of budget and actual financial information.
    • Preparation of financial statements for any date range as well as a yearly summary.
    • An entire menu devoted to assessing the priorities of today and the days ahead.
    • Tracking of all office listings and their details including agents involved.
    • Commission cheque preparation to agents including any deductions.
    • Expense Activity including posting of direct expenses, recurring and group expenses.
    • Preparation of monthly expense statements as well as yearly summary expense statements.
    • GST reporting.
    • Commission Trust activity on all trade activity.
    • Commission Trust cheque preparation.
    • Real Estate Trust Account reconciliation.
    • Tracking of all other broker activity from the trade record.
    • Input of all trade records.
    • Agent commission split calculation.
    • Production of lawyers’ and other brokers’ letters.
    • Preparation of Staff Payroll cheques.
    • Current Income, Employment Insurance, and Canada Pension Plan.
    • Preparation of T4s, T4As, and their respective summaries.
    • Tracking all A/R activity from the trade record.
    • Posting of cash receipts from lawyers, broker, and agents.
    • Trust activity received automatically from the trade record.
    • Trust cheque preparation.
    • Term deposit calculation.
    • Real Estate Trust Account reconciliation.
    • Invoice entry for office expenses as well as recovery of expenses from agents.
    • General Account cheque preparation.
    • Supplier inquiry activity for each supplier (Current History).


  • Cost Structure:
    • Only available with demo
  • Key Benefits/Functionality:
    • Front Office Intranet
    • Document Management
    • Accounting (Quickbooks integration)
    • Commission tracking
    • Management reporting
    • Compliance review
    • MLS Integration
    • Hosting
    • Unlimited Tech Support
    • Activity Checklists


  • Cost Structure: $59/user/month
  • Key Benefits/Functionality:
    • Contact & Lead Management
    • Calendar/email integration
    • Contact/lead management
    • Automated email campaigns
    • Email templates
    • Deal Management
    • Intelligent notifications
    • Client participation/integration
    • Unlimited document storage
    • Unlimited cloud storage
    • E-signature integration
brokerage websites

Brokerage Websites

WolfNet Technologies

WolfNet Technologies

  • Cost Structure:
    • Instant Website: $499 one time setup; $590 annual; or $59/month
    • Semi-Custom Website: $2,500 one time setup; $1,490 annual; or $149/month
    • Custom Websites: Contact for quote
  • Key Benefits/Functionality:
    • Websites include Responsive IDX property search, WordPress IDX Plugin and content management tools for brokers.
    • Custom branding
    • SEO
    • Lead Capture and distribution
    • Co-branding options
    • Highly flexible design
    • Seamless reporting


  • Cost Structure:
    • $55/month + setup fee of $175
  • Key Benefits/Functionality:
    • Content management with unlimited web pages
    • Comprehensive event calendar
    • Mobile website
    • Automatic daily real estate news updates
    • Free lifetime product upgrades
    • Domain name email accounts
    • Responsive web designs
    • Mortgage calculators
    • Testimonials page
    • Website language translator
    • Theme management of fully customizable designs
    • Multiple domains syndication
    • Also do agent websites
agent websites

Agent Websites



  • Cost Structure: $20/month
  • Key Benefits/Functionality:
    • Instant & Easy Setup
    • Buyer & Seller Squeeze (Landing) Pages
    • Single Property Sites


  • Cost Structure:
    • Basic: $10/month
    • Premier: Depends on website specs
  • Key Benefits/Functionality:
    • IDX Integration
    • Free design
    • Customizeable
    • SEO Optimized
    • Responsive
    • Quick setup
    • Zip-code targeting


  • Cost Structure: Unavailable
  • Key Benefits/Functionality:
    • Customizable home page and navigation
    • Beautiful design
    • MLS Integration
    • Simple content publishing
    • Powerful plug ins


  • Cost Structure:
    • Essential: $150/month
    • Premium: $400/month
  • Key Benefits/Functionality:
    • Essential:
      • Responsive design
      • Natural language search
      • IDX Integration
      • Lead management system
      • Drip email marketing
    • Premium: Everything in Essential PLUS:
      • Monthly content updates
      • Lead nurture configuration
      • Website & reporting configuration
      • Quarterly website refresh
      • (Requires a $250 one-time setup fee)


  • Cost Structure: Request a Quote
  • Key Benefits/Functionality:
    • Beautiful design
    • Customizable
    • IDX/MLS Integration
    • Social integration/marketing/promotion
    • Responsive
    • 360 degree customer service
Agent Personal Assistant

Agent Personal Assistant

  • Cost Structure: $39/month
  • Key Benefits/Functionality:
    • Able to integrate target farming reports, just listed/sold postcards, and email newsletters
    • FAST-IDX search with full MLS Data
    • Automatic property alerts
    • Customization/branding
automated agent marketing

Automated Agent Marketing



  • Cost Structure:
    • Essential: $150/month
    • Premium: $400/month
    • Whole Brokerage Team: Inquire
  • Key Benefits/Functionality:
    • Pre-written email templates
    • Custom, automated email campaigns
    • Time saving features
    • Amazing support
    • CRM & websites available as well


  • Cost Structure:
    • PIXmarketing: $49.99/month
    • PIXsocial: 49.99/month
  • Key Benefits/Functionality:
    • Property site
    • Social media posting
    • Batch texting
    • QR codes
    • Flyer builder
    • Auto flyer
    • Open house announcer
    • Listing video
    • Short codes
Take The Survey

Comparative Marketing Analysis (CMA)

Cloud CMA

Cloud CMA

  • Cost Structure:
    • $34.95/month; $349.95/year; or $499.95/two years
  • Key Benefits/Functionality:
    • Create unlimited CMA’s, buyer tours, property reports, and flyers
    • Dozens of report themes/fonts/styles
    • Works in over 200 MLS’s
    • Real-time usage dashboard
    • Branded theme for agents
    • 24/7 support
    • Easy on-boarding process


  • Cost Structure: By quote only
  • Key Benefits/Functionality
    • Generate custom market reports from any device
    • Automated market alerts
    • Forward, actionable insights from real-time data
    • Business planning
    • Cloud Storage
    • Lead generation
    • Customer Care
transaction management platforms

Transaction Management Platforms

Paperless Pipeline

Paperless Pipeline – not on NAR

  • Cost Structure: Ranges from $75-$450/month depending on the number of new transactions per month.
  • Key Benefits/Functionality:
    • Access documents from any computer, anywhere, any time.
    • Scan, email, or directly upload documents
    • Items needed checklist automatically populates for every transaction.
    • Email contracts to clients, lenders, and title companies from the system
    • Getting started is free and pricing scales with your growth.
    • E-signature integration
    • User friendly interface


  • Cost Structure: Unlisted
  • Key Benefits/Functionality:
    • Can handle any business logic
    • Communications and actions log
    • Seamless e-signature integration
    • Send and track emails directly from platform
    • Complete File Audit
    • Customized timeline for each transaction type
    • Tasks immediately pushed to Google account and CRM
    • Create branded CDs
    • User friendly agent dashboard
    • Compatible with all devices/browsers


  • Cost Structure: “loadingDOCS”, No price available
  • Key Benefits/Functionality:
    • Full integration into brokerWOLF (their Broker management platform)
    • Upload a package of PDFs and split into the appropriate documents
    • Automatic tracking of all documentation required for each transaction and listing
    • Document checklist allows for easy management of deadlines
    • Ability to recall transaction information on-demand
    • Automated document status change notifications


  • Cost Structure:
    • Personal: $29/mo
    • Business: from $299/mo
    • Business+: from $540/mo
  • Key Benefits/Functionality:
    • Personal:
      • Unlimited loops
      • Easy to use forms
      • Secure & legal e-signatures
      • Security & backup
      • Bank-approved audit trail
      • 24/7 support
      • Mobile app
      • Document and task list templates
      • Advanced task management
    • Business: All benefits from Personal Plan PLUS:
      • Live agent & admin training
      • Full visibility into transactions
      • Compliance statuses & workflows (2 workflows)
      • Inter-office communications
      • Trusted partners
    • Business+: All benefits from Business Plan PLUS:
      • Dotloop API & SSO
      • Compliance statuses & workflows (Unlimited)
      • Your logo and colors


  • Cost Structure: Couldn’t find
  • Key Benefits/Functionality:
    • Contract Management
    • E-signature Integration
    • One-click listing creation
    • Task Management
    • Broker Management
    • DocBox Integration
    • Automated Alerts
    • Instanet Fax
      • Fax to email or email to fax with a click of a button
    • Listing automatically uploaded to multiple destinations
    • Mobile Friendly Interface
call capture

Call Capture



  • Cost Structure:
    • Premium Plan: $5/month
    • Business Plan: $10/month
    • Business Plus Plan: $50/month
  • Key Benefits/Functionality:
    • Premium:
      • Voicemail to text (read your voicemail)
      • Check voicemail from email
      • More voicemail storage space
      • Caller ID
      • Privacy Guard (Unmask blocked calls)
      • Extra line
    • Business Plan:
      • All Premium benefits PLUS:
      • Unlimited voicemail storage
      • Professionally recorded greeting
      • Professional auto-reply
      • Call Routing
    • Business Plus:
      • All Business benefits PLUS:
      • Unlimited voicemail transcriptions
      • Fully searchable
      • Archive messages
      • Messages can be translated to English, Spanish or Canadian French
Call Capture

Call Capture – not on NAR

  • Cost Structure:
    • $45/month
  • Key Benefits/Functionality:
    • Distinct 800 number
    • Automatic call tracking and number capture (even blocked numbers)
    • Automatically text buyers interested in your property
    • Calls tracked by area code, date, hour, listing, marketing source, and more.
    • Marketing effectiveness report shows results from each campaign
    • Contact management

Customer Relationship Management (CRM)

Firsttec MTC

Firsttec MTC

  • Cost Structure:
    • Unavailable without demo; price varies depending on number of users, types of licenses, & the infrastructure of required systems.
  • Key Benefits/Functionality:
    • Create, maintain, execute, and analyze marketing campaigns
    • Generate sales documents
    • Track & maintain sales opportunity throughout the sales cycle
    • Create instant price quotes, convert them to orders, and perform real-time product availability checks
    • Create dashboards and interactive reports for forecasting and sales analysis
    • Manage and lead customer data
    • Access customer balances, credit lines, opportunities, and open orders from a single screen
    • View & synchronize contacts with Outlook
    • Transfer data from records to relevant transactions automatically
    • Monitor service levels with alerts and reports
    • Comprehensive reporting and analytics
    • Support for mobile access


  • Cost Structure:
    • Basic: $29/user/month
    • Professional: $49/user/month
    • Enterprise: $99/user/month
  • Key Benefits/Functionality:
    • Basic Plan Includes:
    • Can connect unlimited email accounts
    • Social network integration
    • Bulk Messaging (50/day)
    • Follow Up Reminders
    • Professional Plan Includes everything from Basic Plan PLUS:
    • Customizable email templates
    • Team Contact Sharing
    • Bulk Messaging (300/day)
    • Article+Content Sharing
    • Programs for scheduled workflows
    • Pipelines for sales tracking
    • Introductions and introduction templates
    • Enterprise includes everything from Basic and Premium PLUS:
    • Advanced permissions
    • Custom integrations
    • Audit logging

Note: This list is not representative of all companies in these categories. This page is not an endorsement of or intended to be a derogatory representation of any company.

Take The Survey

Integrated all-in-one technology is what we all desire… but is it really possible? Let us know what you think below.


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